Case study — Fintech · Legal
Firma
Every agreement between two small businesses costs more to paper than it’s worth. Firma makes the paperwork disappear.
The origin
Every agreement between two small businesses costs more to paper than it’s worth.
A founder we’d backed told us she’d lost a $40k deal because her lawyer took nine days to turn a two-page services agreement. We looked at the market and saw the same story a million times over: small businesses signing bad templates or no contract at all, because the good version was too slow and too expensive.
Firma generates, negotiates, and executes agreements in a single conversation. Describe the deal in plain language, and Firma drafts a fair contract, walks both sides through the three terms that actually matter, and closes it — with payment rails built in so the money moves when the milestones do.
Brighter conceived Firma, built the brand and product, engineered the platform to launch, and led its pre-seed and seed rounds.
The build
What we made.
Brand, product, and platform — designed and engineered in-house, from the first sketch to launch.
Shake on it. Legally.
We closed 400 agreements in our first quarter on Firma. Before that, we’d closed 40 in a year.
Outcomes
Where it stands.
Next venture
Halo Freight
Logistics visibility for the mid-market.