Case study — Supply chain
Halo Freight
Enterprise shippers could see every pallet on earth. Everyone else was refreshing an email. Halo gave the middle of the market its own control tower.
The origin
Enterprise shippers could see every pallet on earth.
Halo began as a question: why does a $50M distributor have worse shipment visibility than a consumer tracking a pair of shoes? The answer was a dozen carrier portals, none of which talked to each other, and a sales rep who’d promised integration that never came.
We built a single pane that ingested every carrier, every mode, and every exception, and turned it into one honest ETA. Then we added the layer customers actually paid for: knowing about a problem before their customer did.
Halo was acquired in 2023 by a global logistics platform.
The build
What we made.
Brand, product, and platform — designed and engineered in-house, from the first sketch to launch.
Halo turned our logistics team from a call center into a strategy group.
Outcomes
Where it stands.
Next venture
Petalwork
Modern floristry, delivered as a subscription.